Everything changes, including keyword usage and visitor interests. Accommodating these as they occur, without starting over, is something of a challenge. But it can be done very quickly and simply with some plain vanilla javascript and a straightforward processing structure. Topics: The Challenge; Living On The Edge With Javascript; Get The Keywords First; Doing Double Duty; and Lining Things Up
(more…)

The learning curve for Google’s AdWords can be a steep and expensive. Here are a few things we learned for ourselves during our education. Simple to apply, they were a bit of a struggle for us to recognize and verify. Here are four of them:

• Demerits For Long Sentences
• Content Is What A Visitor Sees
• Keyword Cosmetics
• Know Your Customer

(more…)