Being a paid-up certified partner has its privileges, but the overhead is starting to really add up, which leads us to re-examine the original reason for becoming a member.
(more…)

The reason that Apple’s MacBooks are more expensive than their Windows counterparts is amazingly simple: they’re worth more.

(more…)

Trial Lawyers are overlooking a huge windfall by not going after software failures, many of which spectacularly described in the media. A recent decision in California (where else?) appears to give trial lawyers easy pickings.
(more…)

In America, the customer is always King. But what to do if the King is wrong? Some thoughts on handling complaints.

(more…)

Applications have an almost universal tendency to get more complex with succeeding updates. More often than not, this creates confusion and generates some anger among users, read customers – not everyone wants change for its own sake, particularly when improvements, so-called, are perceived as imaginary at best.
(more…)

Software isn’t the only thing that can be done badly. Some recent work on the house by certified professionals demonstrates that anyone can be sloppy. At least their mistakes were easily and quickly found and corrected.

(more…)

Often hard to get with try-before-you-buy software, but it is invaluable. A recent article by Eric Sink brought it into focus in a very surprising way. Here’s how FutureWare approaches getting customer feedback to improve our products.
(more…)

Software development conferences are not like other trade shows. Their typically enthusiastic ambiance often lack economic justifications for the Next New Thing.
(more…)

Every trade and activity has its own peculiar jargon. The software industry’s has large percentage of attitude. It will cost this software company more than the loss of a potential sale. Unfortunately, this company has lots of company.

(more…)

We live in a physical world, and sooner or later someone, somewhere has to make a thing for someone else, somewhere else. Today’s whiz-bang techno-stuff too often can make the appreciation of value difficult.
(more…)