Written by Paul Tondeur and Jeff Winder, from Packt Publishing, also available from
Amazon; ISBN 9781847195722. Probably should have been titled The Missing Manual if that hadn’t already been taken. Interesting that it took two Dutchmen to come up with a book in English, published in England, indicative Papervision3D’s international activity.
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Software code is like an ever expanding gas, with script code tending to expand faster than most other kinds. Part of this expansion is due to ordinary maintenance, but it has costs. Fortunately, these can be identified and reduced, often with some serendipitous results.
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Selling to one big customer is usually better than selling to a lot of individual ones. It certainly makes the customer service operations lean and efficient.
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Having a world wide virtual office works well when products are delivered and supported in a prompt, timely and ethical manner. There is always someone in the wings when a market leader forgets or ignores any one of these tenets. Here is one example of two companies, one that does it well and one that lost its way.
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Logons and challenge questions will continue to be used for most people’s computer access for some time to come. So why can’t these credentials be generated unambiguously?
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Bragging about how good your call center is doesn’t give potential customers the warm and fuzzies about your product or service. Making things easy for prospects makes it easy for them to become customers.
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Seemingly brilliant designs by hot shot developers can result in big problems after the glory and bragging rights have been established. Some independent, arms length testing and review can save a lot of angst and anger before the customer does your QA.
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Developing captive applications for mobile devices, like drilling for oil in Texas and a number of other things, is a way to make a small fortune out of a large one. The market is huge – just look at all those cell phones. In an earlier time a comparable refrain was imagined for shoes in China. But, just maybe, the WWW was really made for mobile devices and shoes or no, the market is still huge.
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