Adobe’s Action Script Three is more than an improvement over the previous version. It has all the power of the best OOP techniques, making it far easier and quicker to accomplish exploiting Flash. In short, it is, for us at least, an enabling tool that opens new possibilities.
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All disciplines and activities suffer from a ‘hammer’ syndrome, where everything starts to look like nails. Software certainly has its share of these, with perhaps the biggest being the assumption that all problems can be solved with information management. But not all real world problems can be solved so easily.

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One of the best ways of loosing a sale is by talking past the close. This unremarkable observation has myriad applications. Software based products’ literature is a good example of this simple truth.

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The divide between software functionality and appearance, or development and design, has been around for some time. The advent of the WWW has increased this divide, one measure being the increased headcount required to bring an application to market. The attendant costs can have some subtle sources.

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