Dynamic Search Responses Using Static Landing Pages
By and large, search engines require landing pages to be static in order to have consistent optimization. It takes a lot of work and time to get a page working properly, with the keyword distribution worked out, along with content depth, to raise the page’s rank in quality and relevancy. Modifying such a page in response to changing keyword sets can be addressed in one of two ways: 1) either make new landing pages that focus on a different keyword mix; or 2) modify the target landing page to accommodate the new keyword set. Both take a lot of work, and can put the original investment in developing the original landing page at some risk. In our case, we’ve noticed that keyword sets tend to change in clumps that, for us at least, tend to be at the margins of the original keywords used during optimization. We examine the server logs daily and can see shifts quickly, and respond to them just as quickly, without having to do any extensive surgery, much less redo, the landing pages.
Get The Keywords First
Doing Double Duty
Lining Things Up
The order in which responses are expanded into content is based on where their respective procedures are invoked within the body flow. Perhaps the most common example would be move content from, say, below the page’s fold to the very top to match a keyword, while another example is to eliminate content that is not relevant by not generating it.